Remove Friction.
Build Revenue.
Zero Calls Required.
A 7-day strategic audit for founder-led brands who need clarity, not conversations.
Get crystal-clear positioning, prioritized strategic fixes, and a 90-day execution plan - delivered as a beautiful PDF while you focus on your business.
Led multi‑million‑euro retail innovation projects · Trusted by creators, consultants, and boutique brands
For Founders Who Know Something's Off
Profitable but Indistinguishable
Revenue is steady, but you blend in with competitors. Customers choose based on price or convenience - not because they deeply connect with your mission.
Lost the Original Vision
You started with fire and purpose. Now it feels like you're just...managing. The daily work doesn't energize you the way it once did.
Strategically Stuck
You sense potential but can't pinpoint what's holding you back. Everything looks "fine" on the surface, but growth feels harder than it should.
Done with Best Practices
Everyone says "do this" but nothing feels authentic. You're tired of copying what competitors do. You need strategy that's uniquely yours.
This isn't about working harder. It's about finding True North - where your business strategy and your deepest values align. Where growth doesn't require burning out.
Two paths to clarity
Whether you need quick directional guidance or comprehensive strategic transformation, I've designed a path that meets you where you are. Both delivered async. Both grounded in deep research. Both focused on getting you to True North.
48-72h delivery
Pathfinder
The Deliverable: 3-5 page strategic brief you can read in 15 minutes and action today.
Timeline: 48-72 hours
Support: 5 days email Q&A
€1,111
Apply full amount toward True North Compass within 14 days
Who it's for: Founders who need strategic direction fast - when you're stuck and need to know the one thing to focus on next.
Your #1 Strategic Gap
The specific place you're bleeding opportunity (with proof from your brand)
Brand Truth Analysis
Where your authentic story lives vs. where it's missing
The Game-Changer
One breakthrough innovation with implementation roadmap
90-Day Pathfinder Plan
3 prioritized actions to get moving immediately
Most Popular
True North Compass
Who it's for: Established brands ready for comprehensive strategy - when you need the full map, not just the next turn.
Brand Essence Pulse
North Star clarity, non-negotiables analysis, and voice ruler - understanding what you stand for at the deepest level
Strategic Gap Analysis
The 3-5 specific places you're bleeding differentiation, with annotated examples from your actual brand
Positioning & Messaging Map
Why you currently blend in + the exact repositioning that creates competitive moat
Innovation Layer
5 breakthrough innovations competitors can't copy - each with business case, moat analysis, and roadmap
Competitive Intelligence
Visual matrix comparing you against competitors across 8 strategic dimensions
The Deliverable: 40-50 page comprehensive strategic document with visual charts, matrices, and detailed analysis. This becomes your reference for the next 12-18 months.
Timeline: 7-10 days
Support: 14 days email Q&A
Implementation Roadmap
90-day quick wins, 6-month strategic initiatives, 18-month vision
€4,444
Founding rate: €3,333 (first 5 clients only)
How it works
1
Book Securely
Stripe checkout
Payment first, then form access
2
Complete intake
10-15 minutes (Pathfinder)
30-45 minutes (Compass)
3
Receive your audit
48-72 hours (Pathfinder)
7-10 days (Compass)
+ Email Q&A support
"Deep strategy requires deep work - not performative 60-minute meetings."
Most consultants offer calls where they give surface insights and "homework." I offer something different: 15-20 hours of focused research and strategic thinking, delivered as a comprehensive document you can reference forever.
You get my best thinking, fully researched and articulated - not off-the-cuff responses pressured by a timer.
Plus: You're busy. You don't need another Zoom call on your calendar. You need clarity delivered to your inbox on your timeline.
What You're Actually Investing In
Decade of Strategic Experience
Multi-million-euro retail innovation projects distilled into insights specifically for your business.
Innovations That Build Moats
Not "best practices" everyone's copying. Strategies that are defensible because they're rooted in your authentic truth.
Competitive Intelligence You Can't Google
Deep analysis of where you actually stand vs. where you think you stand - and the specific moves that create distance from competitors.
The Path Forward
No more strategic confusion. You'll know exactly what to do next - and why it matters. tech and risks.
Transformation, Not Information
This isn't a report that sits in your Google Drive. This is the clarity that shifts everything.
The ROI
A single strategic pivot can be worth 10x your investment. Getting 6 months ahead of where you'd figure it out alone? Priceless.
This is the difference between wandering and walking with purpose.
See a sample (2 pages)
Brand Essence Pulse + Friction Fixes with annotations
FAQs
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Because deep strategy requires deep work—not performative 60-minute meetings.
Most consultants offer calls where they give surface insights and "homework." I offer something different: 15-20 hours of focused research and strategic thinking, delivered as a comprehensive document you can reference forever.
You get my best thinking, fully researched and articulated - not off-the-cuff responses pressured by a timer.
Plus: You're busy. You don't need another Zoom call on your calendar. You need clarity delivered to your inbox on your timeline.
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This is perfect for:
Founder-led brands doing €50K-€5M+ annually
You have something working (not starting from zero)
You're strategically stuck or feeling indistinguishable
You want innovation, not imitation
You're ready to invest in clarity
This is NOT for:
You want someone to "fix" your website/logo (hire a designer)
You're looking for quick tactical tips (watch YouTube)
You're not ready to implement strategic changes
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Choose PATHFINDER if:
You need direction quickly (within 48-72 hours)
You're earlier stage or testing strategic guidance
You want to experience my work before full investment
Budget is a consideration right now
Choose TRUE NORTH COMPASS if:
You're ready for comprehensive transformation
You're at a strategic inflection point
You want the complete competitive intelligence
You value having the full strategic roadmap
Still unsure? Email me. I'll help you decide honestly, even if that means recommending you start smaller.
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Email Q&A is included for 5-14 days after delivery (depending on your package). Most founders find written responses more valuable than calls - I can be more thorough, include examples and links, and you can reference my answers later.
If you truly need synchronous discussion, I can offer a recorded Loom video walkthrough (€250 add-on) where I go through your audit section by section.
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Most brand audits tell you "improve your messaging" or "post more on Instagram." Useful? Maybe. Transformative? Never.
This audit identifies your actual strategic gaps (not surface problems), develops innovations competitors can't copy (not best practices everyone uses), and creates a defensible positioning strategy (not generic differentiation claims).
Plus: I've led multi-million-euro retail innovation projects. This isn't theory -it's strategic intelligence from someone who's done it at scale.
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Pathfinder: 3-5 page PDF delivered as downloadable file. Clean, scannable format. Can be read in 15 minutes and actioned immediately.
True North Compass: 40-50 page comprehensive PDF with visual charts, competitive matrices, and detailed strategic analysis. This becomes your strategic reference document for the next 12-18 months.
Both are beautifully designed, professionally formatted, and ready to share with your team or advisors.
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Due to the custom nature of this work, I don't offer refunds once the intake form is completed and work has begun.
However, if you're genuinely dissatisfied with the deliverable, I'll work with you to revise it until it meets your expectations. Your success is my priority.
Unsure if this is right for you? Start with Pathfinder (€1,111) to test the quality of insights before committing to the full True North Compass.
Ready to Find Your True North?
Stop wandering. Start walking with purpose.
Get strategic clarity without the calendar chaos.
Questions? Email info@truenorthstrategy.co