Your prestige stops at your digital front door.
I make your digital front door as convincing as the room. I read your whole client journey the way a new client does, show you every moment it falls short of your reputation, and tell you exactly what to change next.
Your prestige is real and it’s earned. It just only lives in people who already know you.
A happy client can explain you to a friend over dinner in two minutes. Then the friend goes home, looks you up, and finds “bespoke” and “holistic” and none of what was said at dinner. The prestige you’ve earned in real life is invisible online.
Read it the way your client does.
I start from your reviews and not your homepage, because that’s where clients start. Then I go through the whole journey in the order a client would, with two lists open: everything you say about yourself, and what the journey actually shows.
1 of 5The enquiry
Someone asks about your €30,000 programme and hears from an autoresponder until Thursday.
The wait itself is usually fine, the questionnaire has to reach a doctor first. It’s the silence around it that does the damage, because the person who wrote can’t see the desk where their file is sitting. By Tuesday lunchtime a lot of them are reading the clinic that answered in three hours, with a name at the bottom.
Seen in private clinics and advisory firms
From The Team <noreply@clinic-mail.com>
Thank you for your enquiry
Dear Sir or Madam,
Thank you for contacting us. A member of our team will respond within 2–3 working days.
Kind regards,
The Team
2 of 5The price
If a client has to email you to find out whether you cost €5,000 or €50,000, you’ve probably lost the ones too polite to ask.
I understand the old rule that premium never shows a price, but it wasn’t written for a health programme or a charter someone is researching at 11pm with three tabs open. I go back and forth on this one, and I know owners who’d strongly disagree, but I suspect a lot of good enquiries die right here.
Seen in clinics, private aviation and hotels
AURELIA CLINIC
Programmes
The Signature Programme
Twelve months of diagnostics, coaching and medical care. A bespoke, holistic approach to longevity.
3 of 5The difficult week
A client opens their blood results, and in the same inbox, a newsletter about a summer skin offer.
Marketing runs on one calendar and the clinical side on another, so nobody owns the list of moments when the business should say nothing at all. I’ve seen versions of this in clinics, banks and hotels, and it always happens for the same reason.
Seen in clinics and private banks
4 of 5The handover
The adviser who knows the family is leaving, and the client finds out from a letter signed by someone they’ve never met.
It’s handled as an HR matter, and the letter is perfectly polite. But it’s the moment the most personal part of the relationship gets handed over like a file, and it’s exactly when clients start looking around (I’d look around too, honestly).
Seen in private banks and family offices
Dear Client,
We are writing to inform you that your relationship manager will be leaving the bank at the end of the month. Your account will be transferred to a new team in due course.
Yours sincerely,
Client Services Department
5 of 5The renewal
Your most loyal member’s reward for year five is a PDF with a reference number on it.
Year one gets a handwritten card and a drink with the director. Then eleven months of newsletters, and in month twelve the first message that’s really about them is an invoice. And a renewal is the one moment every year when a member is officially invited to reconsider.
Seen in members’ clubs, private schools and annual programmes
From Members’ Office
Your renewal invoice, ref. 48812
Please find attached your annual membership invoice. Payment is due within 14 days.
None of this is anyone’s fault, they’re simply moments nobody owns.
And most of them can be fixed in an afternoon, once someone has actually seen them.
And then the part I enjoy most.
I go as far from your sector as I can, to air traffic control or architects or video games, to find someone who solved the same moment years ago, in a way that would look completely new if a clinic or a private bank did it. These four come from my writing. Your audit gets its own, built around your business.
Thank you for your enquiry. Kind regards, The Team
A one-page note from the doctor, in their own name, within two days.
A good architect sends a rough sketch before any contract. From that moment you’re mostly deciding whether to carry on with this architect, because they’ve already started thinking about your house.
Summer skin offer: 20% off this week
Paused for results week.
Pilots have kept a “sterile cockpit” since 1981. A clinic can keep a sterile window around results and difficult news, where every promotion pauses and only a named person writes.
We are writing to inform you that your relationship manager…
“Anna, meet Thomas. Here’s what I know about your family.”
Controllers hand every plane over by name and the pilot reads the frequency back, so nobody is ever unattended. It translates to a bank almost one to one.
Your renewal invoice, ref. 48812
“You told us breakfast was slow. We changed it in May.”
Game studios publish patch notes on what changed and why. Admitting something wasn’t perfect becomes a reason to trust them more.
See how I think.
Every so often I read one premium business from the outside and publish it as a teardown, with the name taken out. A teardown is a short public piece that shows how I think, and the private audit goes much further, with your advantage named precisely, a full score across your journey, the numbers modelled from your own figures, the priorities in order and a recorded video that walks you through it all.
Teardown 01 · Wealth management
“It promises to know the whole family, and then asks the family to put itself together.”
A multi-generational investment house, and three places where 150 years of judgement start to look ordinary on a screen.
Read Teardown 01Teardown 02 · Private clinic
“For a clinic built on early detection, the most preventable risk is its own first impression.”
A Harley Street preventative health clinic, and six moments where a new patient is left to do the work.
Read Teardown 02Nominate a business for the next one. You can nominate your own, and I’ll send you my first notes privately, in writing, whether or not it’s the one I publish. The name always stays out of the public version.
Nominate a business
Hi, I’m Kristine.
For ten years I’ve worked inside one of the best-known premium fashion houses in the world, deep in its systems, processes and innovation. As a product owner and project manager I’ve built client-facing experiences that had to perform, so I know how much work sits behind a journey that feels effortless to the client.
I was often the one bringing in ideas that were completely new to the industry, and in a large corporation, with all its layers, those ideas didn’t always reach the people who make the decisions. That’s a big part of why I started True North Strategy.
I can see what works and what doesn’t in a company’s digital world, how the prestige it has earned in person carries over (or doesn’t) into its digital journey, and which new ideas would make it truly unique in its industry. And I love seeing businesses succeed and show their real value, so that new clients choose them because the experience is the same high calibre everywhere they meet it.
KristinePrice on request loses the clients who are too polite to ask.
So here’s mine.
The Digital Prestige Audit
€9,000fixed price
A digital prestige audit of your whole client journey: every screen, email and document a new client meets, measured against the prestige you’ve earned in person, and written for the person who decides.
Request your auditWhat’s included
- Your advantage, named preciselyMost premium businesses can’t say in one sentence why a client should choose them over the next name on the list, so their website can’t either. I name the thing no competitor could copy, in words your team, your website and AI assistants can repeat. Every other finding is measured against it.
- Every place your prestige leaksIn the order your client meets them, each one next to something you say about yourself.
- Ideas nobody in your sector uses yetThree to five, borrowed from far-away industries and rebuilt for your business.
- A private recorded videoI walk you through the findings, so you can watch it twice and share it with your team.
- Seven days of questions, in writingAfter delivery, ask me anything about the findings.
Execution Architecture
€4,000optional, with an audit
If you’d also like to know what order to do things in, and who should do them.
- The order to act inSo nothing is built twice.
- The size of each pieceA week, a month or a quarter.
- Who should own itYour team, your agency, or a supplier.
- A one-page briefYour supplier can quote against it directly.
Best for owner-led businesses of 10 to 250 people, where one client is worth €15,000 a year or more.
How it works
- 1
Today
You tell me about your business in a short form.
- 2
Within two working days
I reply personally, including whether I think I can help.
- 3
Ten working days
I read your whole journey, from the reviews to the renewal.
- 4
Delivery
Your written audit and private video arrive together.
- 5
Seven days after
Your questions, answered in writing.
I hold this website to the same standard.
The price is on the page.
You know what this costs before you write to me.
No chatbot at the front door.
Every question reaches me, and I answer it.
You know when you’ll hear back.
The form below tells you the date, and the reply comes from me, by name.
No email pop-ups, no countdowns.
Nothing asks for your email while you’re reading, and nothing pretends to be running out.
Written down for machines too.
What I do is described plainly in this page’s code, so AI assistants can describe it accurately.
No calls, on purpose.
A call is gone the moment it ends. Writing stays, so you can read it twice, forward it to your board, and nobody has to find an hour in your diary.
Fair questions.
You don’t work in my industry. How can you judge it?
Honestly, it helps. Your next client doesn’t work in your industry either, and I read your journey the way they do. You know your sector far better than I ever will, and nothing in the audit asks you to give that up.
Do you build the fixes afterwards?
No. I don’t sell builds, so nothing I recommend is shaped by what I could sell you next. The audit is written so your own team or agency can act on it directly.
What if I disagree with a finding?
Then tell me, in writing, during the seven days after delivery and I’ll answer properly. Every finding sits next to something you say about yourself, so it’s never just my taste against yours.
Will my business end up in a public teardown?
Not without your agreement. Teardowns are written from public material only and the name always stays out, and your own audit always stays private.
Why don’t you do calls?
Because writing is better for you. A call depends on what two people remember afterwards, and a written audit doesn’t. You can read it twice, forward it to your board or your agency, and come back to it in six months. It also means nothing waits for a free hour in your diary. You get the written audit, a private recorded video, and seven days afterwards to ask me anything in writing. If you have a question before you commission, write to me at info@truenorthstrategy.co and I’ll answer personally within two working days.
Is what I share with you confidential?
Yes. I’m happy to sign your NDA before you send me anything. I read your journey the way a new client would, from what’s public plus anything you choose to show me, and I never need your clients’ personal data. Nothing about your business, no name, screenshot or finding, appears anywhere without your written approval. As a German business I work under GDPR, and I delete working files 90 days after delivery unless you ask me to keep them.
Tell me about your business.
I read every enquiry myself. If you write today, you’ll hear from me by
two working days from now.Prefer email? info@truenorthstrategy.co