Clear strategy for brands that have outgrown their surface.
True North Strategy was created for those moments when your business has evolved, but your brand hasn’t caught up. When you sense something is off - not broken, just… misaligned.
We step in with what most strategy firms don’t: depth. Not just better headlines or prettier visuals - but a comprehensive, intelligent audit that looks at how your brand is actually functioning across messaging, design, offer flow, and innovation.
What makes us different is how we work. We don’t rely on brainstorming calls or trend-chasing blueprints. We take time. We observe. We listen. We build strategic clarity through a calm, focused process designed to surface what truly matters - and what no longer serves.
Our audits are bespoke, intentional, and quietly transformative.
If your brand is ready to lead with presence and purpose - without the noise - this is your next step back into alignment.
Strategy meets pattern recognition. Innovation meets intuition.
I built True North after years of leading high-value strategic initiatives in the fashion retail industry - overseeing retail systems, customer experiences, and million-euro innovation projects across Europe and the rest of the world.
But underneath the corporate pace, I had a skill few roles allowed me to fully use: the ability to see what others miss. I spot patterns - in business models, customer journeys, team blind spots, even untapped assets. I bring structure to complexity. I find elegant, functional solutions without sacrificing creative depth.
My approach blends operational understanding with strategic foresight. I don’t just highlight what’s off - I help map what’s next. From refining your brand messaging to identifying scalable opportunities in your customer experience or digital ecosystem, I offer a lens that connects brand clarity to business innovation.
And I do it quietly - without calls, noise, or unnecessary complexity. Just deep, focused work that reveals the signal beneath the static and guides you back to the clarity you already carry.